RESEARCH PROGRAMME
Food Service and Management
PROGRAMME SYNOPSIS
The food industry is complex, consisting of diverse businesses that supply food to be consumed by the world population. Food wholesaling for example consists of that part of food marketing in which goods are assembled, stored, and transported to retailers, foodservice operators, other wholesalers, government, and other types of businesses. The retail food industry has changed significantly over the past decades, as many megastores and other non-traditional food stores have increased their share of food sales. Changes in consumer food choices are also reflected in food retailing, including the introduction of products innovation to meet new consumer demands.
Hence, the food management research group is dedicated to a broad spectrum of roles within the food industry. Its covers food marketing system that links farms to consumers via food manufacturing, wholesaling, and retailing activities which includes food stores and to certain extent covering foodservice and hospitality facilities. This group conducts research into consumer and organisational behaviours, food marketing, policy issues in the food chain, innovation and the development of new products as well as maintaining food safety and nutritional quality throughout the food supply chain in the food industries that eventually lead to enhanced performance in both for small and large firms including SMEs competing in all sectors of the hospitality and food industry.
The group members' expertise is diverse covering marketing, service management, operational research employing both quantitative and qualitative research approaches. In lieu of UPM role as a Research University, the food management research group in the near future will have collaborative efforts with food industry and this effort will lead to more pragmatic research activities and useful applications. The research group aims to be a leading proponent of research and technological advancement for the food industry in Malaysia.
In terms of research methods, the group is multidisciplinary, adopting a wide range of approaches. These include data envelopment analysis, structural equation modeling, conjoint modeling, small and large-scale qualitative and quantitative surveys, factor analysis, repertory grid, protocol analysis, content analysis and grounded theory and case study based research. The group is not only builds on the existing expertise but also carried out interdisciplinary research with other disciplines such food science technology group.
GROUP LEADER FOR FOOD SERVICE AND MANAGEMENT
Hazrina binti Ghazali (Assoc. Prof. Dr.)
GROUP LEADER FOR FOOD MANAGEMENT
Wan Melissa bint Wan Hassan (Dr.)
MEMBERS
CURRENT RESEARCH
PAST RESEARCH
Updated:: 27/04/2022 [lilytahnani]
DEAN
FACULTY OF FOOD SCIENCE AND TECHNOLOGY
UNIVERSITI PUTRA MALAYSIA
43400, SERDANG,
SELANGOR MALAYSIA